The ATSC 3.0 next-generation terrestrial broadcast technology standard improves the over-the-air television viewing experience. It accomplishes this with compression efficiency, robust transmission for reception on both fixed and mobile devices, and multiple connectivity options. No longer limited to satellite, cable, broadband, or other traditional network communication, ATSC 3.0 offers a powerful, low-cost alternative for industries such as broadcast, education, and public infrastructure.
This enables consumers to enjoy better quality audio and video, personalize their programming selections, and experience two-way interactivity and multi-screen applications. ATSC 3.0 also promises to provide industries with new revenue opportunities by revolutionizing the way broadcasters and related industries capture, store, enhance, and deliver content.
The ATSC 3.0 standard is defined by the Advanced Television Systems Committee, Inc., an international, non-profit organization that develops voluntary standards for digital television. It encompasses a suite of more than 20 standards.
Via LA’s ATSC 3.0 patent pool provides product manufacturers a fair, transparent license at competitive rates to 14 licensors’ ATSC 3.0 standard essential patent portfolios. These patents cover many core technologies that apply to the key specifications related to ATSC 3.0 innovations.
In addition to these competitive standard royalty rates, companies who sign a license before October 30, 2023, may receive an additional 30% off. This enables companies to obtain a single and cost-effective license to standard essential patents owned by 14 innovators and lock in these market-friendly terms. Particularly, this presents a valuable opportunity for companies that anticipate implementing this standard at some point but have not yet implemented the ASTC 3.0 standard into their products. If companies never ship ATSC 3.0 products, then they do not incur any royalty fees. And if they do begin shipping ATSC 3.0 products, then they will be locked in at the lower rate and will benefit from predictable IP costs.
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