ABOUT

THE COLLABORATIVE LICENSING LEADER

VIA LA - THE COLLABORATIVE LICENSING LEADER

In May 2023, Via Licensing and MPEG LA united to form a pool of pools - the industry's largest patent pool administrator with dozens of IP licensing programs. The newly combined Via Licensing Alliance offers economies of scale that benefit the entire global ecosystem by streamlining IP distribution for innovators with broad portfolios and implementors with diverse product offerings.

The Via Licensing Alliance team leverages decades of innovation heritage and industry best practices from two of the industry's most successful patent pools to continually advance inclusive and efficient new licensing approaches for the market.

Via LA's flexible solutions build upon the traditional patent pool model with creative new approaches that uniquely balance the needs of innovators and manufacturers of all sizes around the globe.

Some benefits of these fair, reasonable and transparent offerings include:

    • Accelerate adoption of new standards and technologies
    • Advance collaboration across the global ecosystem
    • Protect and fuel innovation with pathways to mass market adoption
    • Enable easy, efficient, affordable access to IP for manufacturers, consumers, and other users
    • Deliver reasonable return on innovation and create market-friendly monetization opportunities

Via LA is an independently managed company owned by industry-leading participants with over 25 years of intellectual property licensing leadership.

LEADERSHIP TEAM

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Heath Hoglund

PRESIDENT
Jane Bu - 2

JANE BU

CHIEF LICENSING OFFICER
Jonathan Gramil - 2

JONATHAN GRAMIL

CHIEF OPERATING OFFICER
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RALEIGH
HOGAN-MILLER

DIRECTOR OF PUBLIC RELATIONS
& MARKETING
Kyle Niemi - 2

KYLE NIEMI

 GENERAL COUNSEL
Helene Jay - 2

HÉLÈNE JAY

VICE PRESIDENT,
AUDIO PROGRAMS
Willy Change-4-Website

Willy Chang

VICE PRESIDENT,
PROGRAM MANAGEMENT

Special Advisors

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Jim Finnegan

 SPECIAL ADVISOR
Partner, Red Chalk Group
Larry Horn, CEO of MPEGLA.

Larry Horn

SPECIAL ADVISOR
CEO, DRI Biosciences Corporation
Injung Lee

Injung Lee

 SPECIAL ADVISOR
Founder, Joonserve IP Consulting

BOARD OF DIRECTORS

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Andy Sherman

BOARD CHAIR
EVP, GENERAL COUNSEL & CORPORATE SECRETARY,
DOLBY LABORATORIES
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JAKO ELEVELD

DIRECTOR
HEAD OF IP LICENSING,
VICE PRESIDENT, PHILIPS
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KEIKO HIGUCHI

DIRECTOR
SENIOR MANAGER
AND HEAD OF PATENT POOLS,
CORPORATE LEGAL AND LICENSING DIVISION OF
MITSUBISHI ELECTRIC CORPORATION
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HEATH HOGLUND

PRESIDENT DIRECTOR
PRESIDENT,
VIA LICENSING ALLIANCE
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PATRICK PATNODE

 DIRECTOR
PRESIDENT, LICENSING,
GE CORPORATE