In his new role, Piotrowski will oversee Via’s legal affairs and support the continued growth of the company’s licensing programs and strategic initiatives. His extensive experience across patent pool administration, SEP licensing, and technology commercialization will further strengthen Via’s ability to deliver balanced, innovative licensing solutions that benefit both licensors and licensees.

“Via has built its reputation on deep expertise, strong industry relationships, and a commitment to delivering value to the marketplace,” said Kevin Mack, President of Via. “Tony is one of the most experienced professionals in the patent licensing and patent pool industry. His unique combination of legal, licensing, and business development experience will be a tremendous asset as we continue to expand our licensing programs and pursue new growth opportunities. We are excited to welcome him to the Via team.”

Piotrowski has held numerous leadership roles throughout his career across the intellectual property and technology licensing ecosystem. Most notably, he served as General Counsel for MPEG LA, a leading patent pool licensing and administration company, where he led the legal department, oversaw licensing programs, and supported the development of new licensing initiatives. During his tenure, the company administered licensing programs covering widely adopted technology standards, including leading video codec technologies, generating billions of dollars in royalties for patent owners worldwide.

In addition to his patent pool experience, Piotrowski previously served as Vice President of Business Acquisition for a technology licensing organization, where he led efforts to identify, evaluate, finance, and manage patent acquisition and licensing opportunities. He has also held senior intellectual property and licensing positions with major multinational corporations, directing global patent and SEP licensing programs and overseeing intellectual property activities across Asia, Europe, and North America. Earlier in his career, he practiced law with a prominent New York law firm specializing in intellectual property litigation.

“I am thrilled to join Via Licensing Alliance at such an exciting time for the licensing industry,” said Piotrowski. “Via has established itself as a trusted and respected leader in collaborative licensing, and I look forward to working with the talented team at Via to support our licensing programs, build new opportunities, and help innovators realize the value of their intellectual property.”

Piotrowski earned his JD, with high honors, from Seton Hall Law School and received a BS in Electrical Engineering, with high honors, from the New Jersey Institute of Technology. He is a registered patent attorney.

About Via Licensing Alliance:

Via Licensing Alliance is the collaborative licensing leader, dedicated to accelerating global technology adoption, fostering participation, and generating return on innovation with balanced licensing solutions for innovators and manufacturers of all sizes around the globe. Via has operated dozens of licensing programs for a variety of technologies. Via is an independently managed company owned by industry-leading participants with over 25 years of intellectual property licensing leadership. For more information about Via, please visit https://www.via-la.com.

Contact:
Via Licensing Alliance
Raleigh Hogan-Miller
Press@Via-LA.com

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SAN FRANCISCO, Calif. (September 10, 2026) – Via Licensing Alliance (Via) today announced the formal launch of its Dynamic Random-Access Memory (DRAM) program, the first patent pool ever formed to facilitate collaborative licensing for the datacenter space. The founding licensor companies – significant IP holders in the space – signed the pool’s commercial agreement, marking the official launch of the pool. Via also announced another patent pool today that will support the next generation of data center technologies, building on the series of pool programs it is currently developing in this space.

The new DRAM program offers a highly efficient means of licensing critical technology standards for data center operators, including hyperscalers, neocloud operators, colocation providers, corporate data centers, other managed service providers, and companies with significant general data center needs for their businesses.

Founding licensors of the program have already begun to hear from companies who wish to take a pool license for the ability to access the data center infrastructure solutions they require for their commercial offerings. Via has also begun to actively engage in licensee outreach with companies who may be interested in taking a license.

“Via has been a true leader and first-mover in the patent licensing space for decades,” said Kevin Mack, President of Via. “I’m pleased that we once again have brought the first collaborative licensing solution to a major new market, this time in the datacenter space. With the explosion in demand for memory technologies, the market potential of this new pool is undeniable.”

“For decades, SEP licensing has been conducted primarily at the device level,” Mack continued. “Via is a pioneer not only in licensing for the data center, one of the fastest-growing segments of the technology industry, but also in developing a forward-looking licensing strategy that better pairs royalties with the value contributed by the use of the technology.”

The patent license agreement for Via’s DRAM pool provides data center operators with a convenient mechanism for licensing servers that employ DRAM technology. License fees range from $0.005 to $0.020 USD per hour per server processing unit, depending on the memory type utilized. Via is encouraging any company with standard essential patents in the DRAM space to reach out and explore contributing their patents to the pool, and the company anticipates that the pool’s list of participating licensors will continue to grow in the months ahead.

DRAM currently represents the greatest memory bottleneck for data center infrastructure and is used for real-time computing and processing, one of the critical components forming the foundation of modern computer architecture. The new DRAM program focuses on licensing JEDEC standards that are fundamental to data center operations. More information is available about the pool here.

Additional AI Licensing Patent Pool Announced by Via

Via is developing a series of patent pools to support the next generation of data center technologies. As part of this initiative, Via announced today another first-of-its-kind pool offering: Media for Cloud Processing. This innovative program is designed to cover server-side activities pertaining to media, including the ingestion and generation of images, audio, and video, as well as server-side encoding and decoding in the context of generative AI. The pool program is planned to encompass widely adopted media formats, including the video format AVC, and the audio formats AAC and Opus, providing a comprehensive licensing solution for the evolving needs of modern data centers.

Via also recently issued a formal public call for patents for its new NAND memory licensing program. Building on the foundation of Via’s established DRAM solution, this program reflects a natural extension of Via’s memory technology offerings, highlighting the growing importance of these technologies in supporting the next-generation infrastructure demands of modern data center environments.

About Via Licensing Alliance:

Via Licensing Alliance is the collaborative licensing leader, dedicated to accelerating global technology adoption, fostering participation, and generating return on innovation with balanced licensing solutions for innovators and manufacturers of all sizes around the globe. Via has operated dozens of licensing programs for a variety of technologies. Via is an independently managed company owned by industry-leading participants with over 25 years of intellectual property licensing leadership. For more information about Via, please visit https://www.via-la.com.

Contact:
Via Licensing Alliance
Raleigh Hogan-Miller
Press@Via-LA.com

The post Via Licensing Alliance Formally Launches First Patent Pool in the Datacenter Space with Signed Licensors in its DRAM Memory Program; Announces Plans for Another appeared first on Via Licensing Alliance.